Marketing & Promotion

For our American and Caribbean market, we have used Panafest, African Choral Festival, Year of Return and Beyond The Return to make Ghana the preferred destination.

For our European and general market, we have launched the Destination Ghana campaign with the tagline “we are open and ready” to inform the world that we are ready, resilient and welcome them with open arms.

For our domestic and sub-regional market, we are pushing our ‘Experience Ghana’ and ‘Share Ghana‘ campaign which comes on the heels of the successful ‘See Ghana’, ‘Eat Ghana’, ‘Wear Ghana’, ‘Feel Ghana’ campaign.

For Meetings and Conferences in Ghana, we have hosted African Development Bank World Meetings, UNWTO Regional Congress on WOMEN Empowerment, Africa Youth in Tourism Innovation Summit and Challenge, Fricassee Youth Connekt Summit, Kusi Ideas Festival etc.